Children’s Literacy Organisation
help2read is a charity working to erase illiteracy in South Africa. With a minimal online presence and out-of-date website, help2read needed assistance in bringing their organisation to life online. Our first step was to revamp their website in a way that effectively communicates their impact. We then honed in on their marketing elements, producing regular blogs and in-depth articles to establish help2read as a thought leader in South African literacy. With consistent communication a crucial aspect of raising awareness and cultivating supporter relationships, we developed and implemented engaging digital marketing, including social media, newsletters and fundraising campaigns.