Social Media // Website Design // Consulting
Accelerated Education Enterprises
About Accelerated Education Enterprises
A mission-driven education company got a new look, with a modern website and succinct messaging, propelling its brand and work forward.
Social Media // Website Design // Consulting
The Project
Accelerated Education Enterprises is a Christian education solutions company that services schools and home schools across Africa and Europe.
Providing and developing high-quality curriculum, education platforms and full-suite plug-and-play systems of education for kindergarten to high school.
We began working with the AEE team in 2020, providing Social Media Management to three of their schools under the Redwood College umbrella.
We then transitioned into supporting the AEE Group in marketing their products on social media, developing their website and brand messaging, and providing ongoing marketing consulting and website design services.
Social Media Management & Consulting
After managing the social media of their brand of schools, Redwood College from 2020 to 2021, Accelerated Education Enterprises approached Cora to manage their company’s social media in 2021.
They wanted intentional and strategic social media content that would engage their audience, excite them about new product launches and strengthen their loyalty and connection to the education group.
We worked with their in-house marketing department to develop strategic social media content to engage and nurture their network of loyal customers and educate the market about new product offerings.
Over time, as the marketing department became more confident in handling social media in-house, we stepped into a consultancy role, providing monthly social media consults to further support their marketing team in 2024.
While working together over the last four years, we’ve also provided their executive team with LinkedIn training.
Website Design
In 2023, AEE approached Cora to design a new company website. Their current site was out of date, overloaded with product information, and difficult to navigate.
They needed a website that enabled visitors to easily find information on their education solutions, and seamlessly connect them to an AEE customer service agent.
We set to work, kicking off the project with a roundtable with their in-house marketing team to dissect and analyse the current website, and flesh out how the new website can best support the education group. We then streamlined their website sitemap and website content and worked with their in-house copywriter to up-level the copy and content on their new website.
We then designed a fresh, modern and streamlined website for the education group. We paid careful attention to the user experience and journey of a potential customer, to ensure visitors had a seamless journey from start to finish. We have since developed two microsites for their services and education offerings:
- An informational website for the AEE Association.
- A micro-site for their ECD curriculum, JOY!
The Results
WEBSITE DESIGN
First 5 Months of Website Going Live (July – Dec 2023)
- 66.1% increase in average engagement time on website
- 100.5% increase in user engagement
- 42.4% increase in page views
- 265% increase in Chat Bot opens
- 32.5% increase in returning users
SOCIAL MEDIA
- 204.2% increase in Facebook Page Visits
- 17.6% increase in Facebook Followers
- 39.2K Facebook Reach
Work
With Us
You do good, we help you look good and share your story with the world. It’s as simple as that. Let’s get this party started!