Social Media // Email Copywriting
College of Magic
About College of Magic
A nonprofit making a difference in the lives of young people through magic education and performing arts training.
Social Media // Email Copywriting
The Project
Established in 1980, the College of Magic has a rich legacy of training children and adults as magicians and performing artists.
Reaching children from all walks of life, the college provides magician training at its Magic Mansion, as well as outreach programmes in under-resourced communities on the outskirts of Cape Town, South Africa.
Their work has been featured on international media outlets such as The New York Times, CNN and BBC, with students and alumni having performed on stages around the world. They also have a vast network of alumni who have gone on to establish themselves as performers, comedians and magicians, taking to stages around the world.
With international media attention, growth in their impact and outreach, College of Magic approached Cora Creative Co to assist them with Social Media marketing and email copywriting.
As a busy, thriving nonprofit, working with Cora Creative Co meant they could focus on other areas of their marketing and operations, such as co-ordinating their annual theatre shows and events.
Social Media Content Creation
We partnered with the College of Magic to create engaging social media content to support its core goals of engaging donors, parents and the wider magic community.
As a busy and active organisation, College of Magic’s social media had become a bulletin board of internal news.
We set to work to create a strategic and intentional content calendar that helped to paint a fuller picture of College of Magic work.
We wanted to highlight the impact of College of Magic’s programmes, share stories from beneficiaries, visually showcase the remarkable talent of students, and inspire other children and their parents to enrol and support future shows. All while speaking to a multifaceted audience of donors, parents, event attendees and the wider magic community.
The result – a stunning feed that showcased the heart and impact of this incredible nonprofit.
Email Copywriting
College of Magic shared regular monthly newsletters with its supporters and approached Cora Creative Co to support it’s team with writing the copy for these newsletters on an ongoing basis.
This strategic support enabled them to consistently send out engaging, thoughtful newsletters that felt like a celebration of the impact made possible by donors. They kept supporters and their community up to date with happenings at the College, and deepened connections with their loyal community.
The Results
SOCIAL MEDIA
- 127.8% Increase in Organic Reach on Facebook
- 69% Increase in Minutes viewed – FB
- 129.6% Increase in Organic Reach on Instagram
- 100% Increase in Content Interactions on Instagram
"It has been an absolute joy working with Cora! Kelly has been incredibly engaged, consistently producing wonderful content that is detailed and purposeful."
- Chad Findlay, Creative Director at College of Magic
Work
With Us
You do good, we help you look good and share your story with the world. It’s as simple as that. Let’s get this party started!