Website Design // Website Development
Think-Film Impact Production
About Think-Film Impact Production
Think-Film Impact Production works at the intersection of film and social impact, developing campaigns that help powerful stories reach beyond the screen and inspire real-world engagement.
Website Design // Website Development
The Projects
Cora Creative partnered with Think-Film Impact Production on the website design and development of digital impact campaigns for two documentary films: The Cycle of Love and The AI Doc: Or How I Became an Apocaloptimist.
While each project had its own visual identity, audience and campaign objective, both websites needed to do more than simply promote a film. They needed to become active parts of the wider impact campaigns — creating opportunities for audiences to participate, access resources, join a community and take action.
This required us to think beyond the traditional film website, combining strong visual design with custom functionality and user journeys built around the objectives of each campaign.
The Cycle of Love
The Cycle of Love is a documentary from Oscar-winning director Orlando von Einsiedel and Executive Producer Priyanka Chopra Jonas, exploring self-belief, destiny, love and the power of human connection.
The accompanying impact campaign invited audiences to carry the message of the film into their own lives through small acts of connection.
We designed and developed an interactive digital experience that allows visitors to discover suggested acts of connection, explore different ways to participate and submit actions of their own.
Custom functionality was developed to manage and display these actions, creating an experience that could continue to grow as people participated in the campaign.
The website also connects participation with the wider campaign journey, integrating email sign-up and sharing functionality to give visitors opportunities to stay involved and encourage others to take part.
Rather than simply telling audiences about the campaign, the website gives them an immediate way to participate — extending the central message of the film beyond the screen and into everyday life.
The AI Doc: Get Involved
The AI Doc: Or How I Became an Apocaloptimist explores one of the defining questions of our time: who gets to shape the future of artificial intelligence?
The Get Involved website was developed as the digital home of the film’s impact campaign, giving audiences a central place to join the community, explore resources and engage further with the issues raised by the documentary.
The project began with a focused campaign landing experience centred around a clear call to action and community sign-up, before evolving alongside the campaign to incorporate additional content and functionality.
A dedicated resource hub was developed to organise and filter a growing collection of materials, making it easier for visitors to explore relevant content and continue learning about the issues surrounding AI and its impact on society.
Additional functionality was also developed to support screenings and ticketing, allowing the website to adapt as the film moved through different stages of its release and impact campaign.
The result is a flexible digital platform designed not just for the launch of the film, but to grow alongside the wider conversation and community developing around it.
Extending Stories Beyond the Screen
For impact-driven films, the audience journey doesn’t have to end when the credits roll.
These projects demonstrate how digital experiences can create a bridge between watching a story and engaging with the ideas behind it.
From custom participation tools and user-generated contributions to community sign-ups, resource libraries and screening functionality, each website was designed around what audiences needed to do next.
By combining website design with purpose-built functionality, we helped Think-Film create digital platforms that could evolve alongside each campaign — extending the conversation beyond the screen and giving audiences meaningful ways to stay involved.
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You do good, we help you look good and share your story with the world. It’s as simple as that. Let’s get this party started!