Website Design // Copywriting
The Sozo Foundation
About The sozo Foundation
Website Design and copywriting for a youth-focused nonprofit that transforms the lives of young people from the Cape Flats through education, skills development, entrepreneurship and employment.
Website Design // Copywriting
The Project
The Sozo Foundation is a nonprofit organisation based in Cape Town, South Africa, that addresses the crippling youth unemployment crisis in South Africa.
With 60% of young people between 15 and 24 years old without employment, the Sozo Foundation is addressing this crisis head-on through education, skills training, entrepreneurship, and social enterprise.
The Sozo Foundation has seen exponential growth over the last few years, with an expansion of its programmes and impact. However, the nonprofit organisation’s website did not reflect the impact of its work, communicate the transformation of its programmes effectively, or position itself to attract large donors.
The Sozo Foundation looked to Cora Creative to help refine its messaging, communicate its impact and bring the next era of the Sozo Foundation to life online.
Core brand messaging & website copywriting
Considering Sozo’s exponential growth over the last few years and programme launches, its foundational brand messaging needed attention.
We set to work to refine the core messaging for the nonprofit and each of its programmes.
We simplified the website copywriting to provide visitors with a clear, easy to grasp idea of what the Sozo Foundation does, the key challenges it addresses and the transformation it’s seeing as a result of its work.
We honed in on communicating impact where possible.
Website Design
When rethinking the Sozo Foundation’s website, we knew we wanted a site that was youthful, dynamic, and clear in its user journey.
We stripped back the top navigation, simplified the website structure, and set up each page as a journey towards a final destination: the Donate page. We wanted visitors to be able to easily give to the nonprofit, and we integrated on-page giving functionality to enable this.
We also wanted to highlight the impact of Sozo’s work and used social proof to achieve this, making use of statistics and beneficiary stories to communicate impact.
The combination of design, thoughtful layout, fun animations and strategic website copywriting has resulted in a stunning combination
Work
With Us
You do good, we help you look good and share your story with the world. It’s as simple as that. Let’s get this party started!