Social Media // Website Design // Consulting
Accelerated Education Enterprises
About Accelerated Education Enterprises
Accelerated Education Enterprises (AEE) is a Christian education solutions company serving schools and homeschools across Africa and Europe, providing curriculum, education platforms and full-suite education solutions from early childhood through to high school.
Social Media // Website Design // Consulting
The Partnership
Our partnership with Accelerated Education Enterprises began in 2020, when Cora Creative was brought on to manage the social media presence of three schools within the Redwood College group.
What began as a social media partnership has since grown into a long-term strategic relationship spanning social media management, marketing consulting, brand messaging, website strategy and design, and the development of multiple purpose-built digital platforms across the wider AEE ecosystem.
As AEE’s internal marketing capabilities and digital needs have evolved, our role has evolved alongside them — moving between hands-on implementation, strategic consulting and specialist digital support where it’s needed most.
Social Media Management & Consulting
After managing social media for the Redwood College brand from 2020 to 2021, AEE approached Cora Creative to manage the education company’s own social media presence.
Working alongside their in-house marketing team, we developed strategic content designed to engage and nurture their existing community, communicate new product offerings and strengthen AEE’s connection with its audience.
As the internal marketing team grew more confident managing social media themselves, our role shifted from implementation to consulting. We provided ongoing strategic social media support to the marketing team, alongside LinkedIn training for members of AEE’s executive team.
This transition reflects an important part of how we approach long-term client relationships: building internal capability where possible while continuing to provide strategic and specialist support as the organisation grows.
Brand Messaging & Website Design
In 2023, AEE approached Cora Creative to redesign its primary organisational website.
The existing website contained a wealth of product information, but had become difficult to navigate and no longer reflected the organisation or the breadth of education solutions it offered.
We began with a collaborative roundtable with AEE’s in-house marketing team to unpack the existing website, understand the needs of its different audiences and identify how the new digital experience could better support the organisation.
From there, we streamlined the sitemap and website content, collaborated with AEE’s in-house copywriter to strengthen the messaging, and designed a fresh, contemporary website centred around a clearer customer journey.
Particular attention was given to helping visitors quickly understand AEE’s different education solutions, find the information relevant to them and easily connect with the appropriate AEE team.
An Expanding Digital Ecosystem
As our partnership with AEE has continued, so too have its digital needs.
Alongside the primary AEE website, Cora Creative has designed and developed dedicated digital platforms for specific parts of the organisation, giving individual products, services and events the space to communicate with their own audiences.
AEE Association
A dedicated website for the AEE Association, creating a clear digital home for its membership offering and the support, resources, training and advocacy it provides to independent schools.
The website brings together a broad range of information within an accessible structure, helping schools understand the role of the Association, explore the support available and take the next step towards membership.
Little Lights
A product-specific microsite created for AEE’s Early Childhood Development offering, providing a dedicated digital home for the JOY! and Step-by-Step programmes.
Working from the visual direction and creative assets supplied by AEE’s in-house design team, Cora Creative designed and developed the digital experience — structuring the content around a clear product journey that helps prospective customers explore the programmes, understand what’s included and find the right pathway to purchase.
All Africa Student Convention
A purpose-built event microsite for the All Africa Student Convention (AASC), bringing together competition categories, guidelines, resources, registration information and event updates in one accessible digital hub.
Working from the creative direction established by AEE’s in-house design team, Cora Creative designed and developed the website experience, translating the event’s visual identity into a responsive platform that makes a large volume of information easy for students, families and schools to navigate.
The Results
WEBSITE DESIGN
First 5 Months of Website Going Live (July – Dec 2023)
- 66.1% increase in average engagement time on website
- 100.5% increase in user engagement
- 42.4% increase in page views
- 265% increase in Chat Bot opens
- 32.5% increase in returning users
SOCIAL MEDIA
- 204.2% increase in Facebook Page Visits
- 17.6% increase in Facebook Followers
- 39.2K Facebook Reach
A Partnership That Evolves
Our work with AEE demonstrates what a long-term marketing partnership can look like.
Over the years, our role has shifted from managing day-to-day social media to consulting with an internal marketing team, strengthening brand messaging, redesigning AEE’s primary website and developing specialist digital platforms as new needs have emerged.
Rather than applying the same solution to every project, we’ve worked alongside the AEE team as the organisation has grown, providing strategic thinking, creative execution, and digital expertise where it adds the most value.
Work
With Us
You do good, we help you look good and share your story with the world. It’s as simple as that. Let’s get this party started!