FRACTIONAL MARKETING // SOCIAL MEDIA // EMAIL MARKETING // CONTENT STRATEGY

Fundraising Beyond Borders

About Fundraising Beyond Borders

Fundraising Beyond Borders is a specialist fundraising consultancy helping U.S. nonprofits build stronger, more sustainable fundraising programmes for their international work.

Founded by fundraising strategist Morgan Gross, FBB supports organisations raising funds for international programmes through fundraising strategy, coaching and implementation.

FRACTIONAL MARKETING // SOCIAL MEDIA // EMAIL MARKETING // CONTENT STRATEGY

The Partnership

Cora Creative partnered with Fundraising Beyond Borders from 2022 to March 2025, working alongside founder Morgan Gross as she built and grew her specialist fundraising consultancy.

What began as hands-on marketing support developed into an embedded fractional marketing partnership spanning brand messaging, social media, email marketing, content strategy, podcasting, digital campaigns and thought-leadership initiatives.

Our role was to help translate Morgan’s deep fundraising expertise into a consistent digital presence — building the content, platforms and marketing rhythms needed to grow an audience around that expertise and support the development of the Fundraising Beyond Borders brand.

Building the Brand

As Fundraising Beyond Borders evolved, so did its positioning.

Working alongside Morgan, we strengthened the business messaging and communicated what made FBB different: specialist fundraising support for organisations raising funds for international programmes.

This positioning created greater consistency across the wider marketing ecosystem, from social media and email marketing to digital content, webinars, and campaign communications.

Rather than treating each channel in isolation, we developed a connected approach that reinforced Morgan’s expertise and gave her audience multiple ways to discover, learn from and engage with Fundraising Beyond Borders.

Social Media & Content Strategy

Social media played an important role in increasing visibility around Morgan’s expertise and creating an accessible entry point into the Fundraising Beyond Borders brand.

We developed and managed strategic social content designed to educate nonprofit leaders, address common fundraising challenges, share Morgan’s perspective and promote FBB’s resources and services.

During the early stages of our work together, this contributed to significant growth in visibility, including increases of more than 13,000% in Facebook reach and 3,900% in Instagram reach.

Over the course of the partnership, the content strategy evolved alongside the business, supporting new services, resources, events and thought-leadership initiatives while maintaining a consistent brand presence.

Email Marketing

Email became an important channel for building a deeper relationship between Fundraising Beyond Borders and its audience.

We developed regular email communications that turned Morgan’s knowledge and ideas into useful, relevant content for nonprofit leaders while creating a consistent rhythm of communication beyond social media.

Email also supported the wider marketing strategy, providing a direct channel for sharing resources, promoting services and events, and connecting audiences with FBB’s longer-form content.

Thought Leadership & Podcasting

A key part of our fractional marketing work was helping turn Morgan’s expertise into content that could reach and serve a wider audience.

This included supporting the Fundraising Beyond Borders Podcast, developing and repurposing content across digital channels, and creating marketing communications around webinars, resources and educational initiatives.

Long-form content became a valuable starting point for the wider content strategy, with individual conversations and ideas repurposed across social media and email to extend their reach and lifespan.

Launching the International Fundraising Summit

In 2024, Fundraising Beyond Borders launched its first International Fundraising Summit, creating a new platform for nonprofit leaders and fundraising professionals working across borders to learn, connect and share practical expertise.

Cora Creative supported the launch and promotion of the inaugural two-day online Summit as part of our wider fractional marketing role, developing a coordinated digital campaign across FBB’s established marketing channels.

The inaugural event attracted 300 global registrants, demonstrating how the audience, thought leadership and marketing ecosystem developed over the course of our partnership could be mobilised to support the launch of a significant new initiative for the business.

Building a Marketing Ecosystem

Our work with Fundraising Beyond Borders wasn’t centred around one campaign or marketing channel.

Over more than two years, we helped build a connected marketing ecosystem around the business — bringing together social media, email, content, podcasting, digital campaigns, events and brand messaging.

The fractional model allowed Cora Creative to work as an extension of the FBB team, combining strategic thinking with hands-on implementation and helping turn ideas into consistent marketing activity.

Our fractional marketing engagement concluded in March 2025, following more than two years of working alongside the Fundraising Beyond Borders team.

Continuing as a Specialist Digital Partner

While our fractional marketing partnership with Fundraising Beyond Borders concluded in 2025, the relationships built through that work have led to further collaboration.

Cora Creative has since been brought into selected FBB client projects to provide specialist website design, website support and digital consulting.

This has allowed the relationship to evolve from embedded fractional marketing support for FBB itself to providing focused digital expertise on individual client projects where needed.

“Cora Creative transformed my business. They helped me refine my messaging and services, guided me through a complete rebrand, and successfully relaunched my company.

Their strategic marketing plans played a crucial role in bringing in dozens of new clients, and what started as a one-woman show grew into a thriving team of seven. Kelly also helped me launch my first-ever online two-day summit, which attracted 300 global registrants, and guided the creation and launch of my podcast.

Cora Creative is the best investment I’ve ever made for my business. Kelly’s professionalism, patience, attention to detail and genuine warmth make her an absolute pleasure to work with.”