Website Design
Institute of Core Energetics
About Institute of Core Energetics
For 50 years, the Institute of Core Energetics has led the way in training practitioners in the Core Energetics modality, an integrative approach that brings together the mind, body, emotions and spirit.
Website Design
The Project
The Institute of Core Energetics has trained practitioners in Core Energetics for five decades, with a global community of students, practitioners, faculty, and alumni.
As the Institute evolved, it needed a website that better reflected the depth and credibility of its work while making it easier for prospective students to understand its different training pathways.
The existing website contained a wealth of valuable information, but the volume and complexity of the content made it difficult for visitors to quickly understand the Institute, explore its programmes and identify the right next step.
Cora Creative was brought in to rethink the website from the ground up, simplify its structure, strengthen the user journey, and create a warm, contemporary digital home for the Institute and its community.
Website Strategy & User Journey
One of the biggest priorities for the new website was creating clarity.
The Institute serves several distinct audiences, from people discovering Core Energetics for the first time to prospective students, current practitioners, alumni and members of the wider Core Energetics community.
We restructured the website around these different journeys, simplifying the sitemap and creating clear pathways into the Institute’s 2-Year, 4-Year and Post-Graduate training programmes.
We also created dedicated spaces for faculty, resources, events and Core Connect — the Institute’s alumni community — ensuring visitors could easily find the information most relevant to them without overwhelming the primary journey for prospective students.
Throughout the site, strategic calls to action guide visitors towards learning more about the programmes, attending events and connecting with the Institute.
Website Design
The new website needed to communicate the Institute’s long-standing credibility while still feeling human, warm and accessible.
We developed a clean, contemporary visual direction using generous space, strong typography, organic imagery and subtle design details to create an experience that feels grounded and professional without becoming clinical or overly corporate.
The design creates room to communicate the Institute’s philosophy and approach while breaking substantial information into clear, digestible sections.
The result is a flexible digital home that brings together the Institute’s many facets in one cohesive experience—honouring its 50-year history while building a stronger foundation for its next chapter.
"Working with Kelly/Cora Creative has been incredible. Taking on a website overhaul is a BIG project and Kelly made it feel like a lighter lift. She offered clear, supportive guidelines to help inform the process and was really open and patient with us throughout the editing and feedback stage. She is a gifted listener and was able to translate our organizational work (which isn't easy to explain) into a beautiful website. I'd work with her again in a heartbeat."
- Lindsay Ngidiwe, Executive Director at Institute of Core Energetics
Work
With Us
You do good, we help you look good and share your story with the world. It’s as simple as that. Let’s get this party started!